I was approached by a local business owner about refreshing his brand. Libré, a cute café offering food, coffee, and cocktails for the evening, was struggling to communicate their brand to people from the area.
By identifying a key target market - students from the university down the street - we were able to shift the brand’s tired marketing to a fresh new demographic.
An exciting, friendly, and contemporary rebrand.
The café - located on a bustling main street in the heart of Agia Paraskevi - needs a brand identity that reflects the lively energy of the business and a social image to match.
This rebrand encompassed logo design, curb appeal refreshing, Instagram photo+video marketing, and event flier design.
Each aspect of the rebrand expresses the spirit of Libré.
The most vital element of the rebrand was the social media presence and the brand personality which it communicated.
The instagram page became Libré’s main communication channel, and as we built a following, I built a brand personality through the aesthetics, humor, and vocabulary choices of the page.
Some of the accounts’ most successful content were instagram reels made featuring clips and content of partygoers, which brought our target audience closer to the brand and made them feel like a part of something, as well as boosted our reach through reposts and features.
